Building a Story Brand + This is Marketing
Buy (COMBO) Building a Story Brand + This is Marketing (Paperback)
Building a StoryBrand: Building a StoryBrand by Donald Miller provides a framework for businesses to clarify their messaging and effectively connect with customers. Miller introduces the StoryBrand Seven-Part Framework, which helps companies simplify their communication by positioning the customer as the hero of the story and the brand as the guide. The book offers practical advice on crafting clear, compelling messages that resonate with audiences and drive engagement.
This Is Marketing: This Is Marketing by Seth Godin offers a fresh perspective on modern marketing strategies. Godin argues that successful marketing involves understanding and addressing the needs and desires of a specific audience rather than trying to appeal to everyone. He emphasizes the importance of creating meaningful connections, building trust, and making a positive impact. The book provides actionable insights on how to market products and services in a way that creates value and fosters authentic relationships with customers.
